In this video, we will see a shoe which has shaken brands like Nike and Adidas in the western world Everyone is saying the name of this brand wrong And this is the first review and unboxing video of this shoe of YouTube India Alright, the shoe box has come to us You will get to see such packaging It is a simple and premium box where you will get to see branding on the sides and a techy cloud has been designed here Why this cloud is there, you will understand that later Well, in this video, we will not see shoe from this box but from that box instead because you will have to understand this first to understand that And basically, to understand On shoes, it is important to understand the brand and build quality first In the brand, I will like to talk about the logo first Some people think that its QA or QN This is ON Its full name is On Holding AG But everybody knows it as On shoes Why this O looks like Q? We will discuss this at the end On shoes are a Swiss made brand i.e.
Its made in Switzerland It was made by three people Here are the three names The most famous name among these is Olivier Bernhard who has been Swiss Ironman Champion Basically, this is a running competition like a marathon and we won't go deep in that topic otherwise the video will become very boring Just know that On is a purely sports and lifestyle focused brand You can take Hoka and Saucony as examples We know that Swiss made products are very expensive, premium and precise Swiss chocolates, Swiss watches, Swiss banks, all are very famous for their accuracy And definitely, you will feel all those things in these shoes too This was about the company But let's understand On shoes now On mostly makes all its shoes from recycled materials which is a very good thing Usually, different materials are used in the upper body But there are three things that make On shoes special and they are such names that you will be confused on hearing them First is Cloudtec, second is Speedboard and third is Helion Were you confused? Before knowing these three things, we will have to unbox the shoe Let's take out the shoe quickly On taking out the shoe shaper, its weight will surprise you more than the look It is truly a very light shoe Let's talk about Cloudtec first This is their patent technology Cloudtec is basically nothing These boxy designs that you see, they are basically single clouds and this design is called Cloudtec And you will get to see this Cloudtec design in all the On shoes There's a dual Cloudtec too which we will experience in the next shoe Before Speedboard, we will understand what Helion is Basically, Helion is the name of their midsole You will get to see EVA foam in these shoes too which you get to see in Campus or Asian shoes But here, OBC has been integrated with EVA It does not mean Other Backward Castes This is a type of Resin, I will share its entire detail on the screen You can pause and read if you want And Speedboard is a TPU piece which is used in different ways and in different shapes in different shoes Basically, it is a big plastic piece which is used to enhance performance and energy return Let's talk about this shoe now I usually don't discuss in so much detail because everything is almost same in all the shoes But when we experience something new, details become very important there Firstly if we talk about the colour of the shoe, You get to see off-white here and lime colour at some places which looks very beautiful It gives a sporty vibe You will get to see its whole body of polyester material which has been designed like mesh However, if you will see its thickness, this fabric is literally so thin that you can see through it And if I say simply, the shoe will appear in the same colour as your socks in many areas You will get to see lots of TPU coating in the front which helps a lot in mud-protection You will get a small branding of On in the front You will get the branding of On on both the sides And you will get a black colour pull tab at the back And you will get to see O in one shoe and N in the other Keep in mind that we will discuss at the end that why it looks like Q You will get to see a small branding of On in the front too You will get to see the branding of On in its tongue You will get to see the whole tongue also of the same material However, you will get TPU coating at the top to provide strength The padding on the sides is very good according to shoes And if we talk about the insole, let me take out and show here This insole has been made in the combination of two materials So if you will see in the front, this green part is basically foam and maybe EVA is used on the sides You will get the branding of On at the top And its model name is written here as Cloud X Shift This is the name of this shoe If you will take out this insole and touch inside, then the surface will feel hard That's Speedboard which I will show you properly Don't worry You will get to see different patches at the back too And most of the area where branding is done is made of reflective material You will get to see the design of Cloud Tech in the midsole Did you understand what Cloudtec is? It is made of Helion foam Helion foams are also of different types You will mostly get to see Helion super foam I am sorry that I mispronounced it This is Helion You will get to see hard rubber grip at the bottom which has been divided in zones You don't get rubber grip in the middle You will get to see it only in the front and back You can consider it cost-cutting And you will get to see a small branding of cloud on a rubber grip If you will see between this midsole and bottom sole, Speedboard has been placed here Speedboard has been added in the entire shoe and you will get the branding of Speedboard too where the branding of On is also there in the center Overall, when I wore this shoe, the shoe is very lightweight and comes with amazing fitting However, it is usually said that there is lot of room in On shoes i.e.
There is very good space inside which is not there in Nike or Adidas shoes The company claims so It felt very tight to me in this area and it was so tight that I wasn't comfortable This was about the shoes If we talk about the popularity, this shoe became so popular from 2022 to 2023 that according to a Stock X report, those who don't know what Stock X is, it is basically a selling and buying platform for sneakers and apparels They stated that the demand of On sneakers has increased by 695% on their platform So you can understand that many people are wearing it in the western world I have known On shoes since long time But since, nobody talks about them in India, I also didn't do Recently when I travelled to China and I was stuck in Hong Kong for one day, I saw many people wearing On shoes there But when I went to Bangalore for some event, there I saw many people talking about On shoes So these shoes will slowly become more popular If we talk about the pricing, definitely as its a Swiss made shoe, you will get it around ₹13000 Whether its worth it or not? There's no logic behind this If you want the best product, then you can go for these shoes If you like its design, then you can go for these shoes If you like going with the trend, you can go for it If you want to look socially attractive, then you can go for it However, if we talk about practicality, its not that shoes worth ₹1500-₹2000 are not comfortable And if we talk about its logo, then you are not wrong Its O looks like Q But the brand has designed this O as Q by being inspired from old time switches So, when we pushed that switch up, it was switched on, that concept is represented by this logo And the brand states that people get switched on on wearing their shoes to run and stay active I know the video was a bit long but was informative so that you can understand the coming On shoes better If you enjoyed the video, make sure to like the video and subscribe the channel See you in the next video Bye for now Jai Hind Peace Boom